SQUARE Group today symbolizes more than a name; it represents a state of mind.
More than fifty years of hard work, passion, and commitment have brought us to where we are today since our inception in 1958, when Square Pharmaceuticals PLC, the flagship company of SQUARE Group, was established.
Today, SQUARE Group has grown into one of the most respected conglomerates in Bangladesh.
Square Toiletries Ltd. began its journey in 1988 with a single product as a separate division of Square Pharmaceuticals.
In 1994, Square Toiletries Ltd. was incorporated as a private limited company.
At present, STL is the country’s leading manufacturer of international-quality cosmetics and toiletries, with 20 brands and more than 55 products across a wide range of categories, including skincare, haircare, oral care, baby care, fabric care, scourers, male grooming, and over-the-counter (OTC) products.
In addition to its core business operations, STL has long played an active role in various philanthropic initiatives. These include employment generation programs for vulnerable communities, financial assistance for disadvantaged individuals and people affected by natural disasters, support for acid attack survivors, tree plantation, public awareness campaigns on health and hygiene, educational support, and a variety of local community programs.
Square Food & Beverage Ltd. began its journey in 2001 as a member of SQUARE Group, one of the leading corporate houses in Bangladesh.
Within a short period, the company established a strong position in the market through its quality products and customer-focused services.
In recognition of its commitment to quality management, the company achieved ISO 9001 certification in 2005.
Its strong dedication to quality, adoption of advanced technology, emphasis on human resource development, focus on continuous improvement, and introduction of new products for growing markets have earned the company a leading position in the industry.
The company later achieved ISO 22000 certification for its food safety management system.
Square Food & Beverage Limited has introduced three well-known brands: Radhuni, Ruchi, and Chashi.
Radhuni is the flagship brand of the company.
Soon after its launch, Radhuni gained the trust of homemakers by offering convenient and time-saving cooking solutions.
Its product range includes basic spices, blended spices, cereals and pulses, edible oil, and dairy products.
Ruchi offers a wide variety of ready-to-eat snacks, including chanachur, fried dal, banana chips, jhuribhaja, peanuts, chutneys, pickles, and honey.
Ruchi has won the hearts of young consumers through its healthy, delicious, and innovative products.
Chashi represents products sourced directly from farmers, preserving their natural freshness and indigenous essence.
The company is committed to meeting the growing demand for quality products both at home and abroad.
Its products, manufactured to international standards, are exported to more than 22 countries.
A steadfast commitment to quality, innovative products, customer service, and fair pricing has earned the company a unique position in the food industry.